We have been working with Ron Nash, career strategist, public speaker, author and business coach for many years. In this latest iteration of his educational, career-development product, we designed the brand, book, website and Social media pages for the persona Coach Ron Nash.
The new CRN brand reflects the traditional values of institutional education and an up-to-date appeal for the millennial job seeking demographic. The hand written “R” at the center of the logo symbolizes the personal, individual attention that a subscriber to CRN’s coaching will get. The deep blue, circular “stamp” graphic connotes the traditional symbolism of institutional learning, while the typeface used in the perimeter exemplifies cutting-edge style.
The website features a members-only “Career Center” that educational organizations, alumni associations, honor societies and libraries can subscribe to. The Career Center includes online training in career development with a video library, forum, and live chat, as well as a shopping cart to buy the book which supports the course work.
The book was designed to support the online library of coaching lessons. The cover introduces the student to the “ultimate coach” – Ron Nash – with his crowd appeal, friendliness and upbeat personality.
The social media pages, Linkedin and Facebook, reflect the brand and maintain cohesiveness across all platforms of promotion.