Save The Males
Save The Males Cookbook
We created a character for chef Gordon that reflects the friendly, funny, yet sage character that is portrayed in his writing. The character was illustrated throughout the book with original drawings by Lindy Bostrom. On the cover, the chef Gordon character was inserted into the life-preserver logo, as if being saved from the sea of strange culinary fish below.
The logo is made up of the universal male symbol, and simultaneously becomes a life-perserver, playing on the book’s title, “Save the Males”. As such, the cover was designed with a maritime theme.