Your Brand is the Heartbeat of Your Marketing.
As a small business owner, you know that sales & marketing are vital keys to success. But where do you begin?
Like your heart, a healthy brand delivers fresh oxygen to your overall marketing “body.” If it’s working well, qualified prospects will be able to find you rather than you needing to look for them.
How Does Branding Bring You Business?
Your brand is the experience you offer your prospective and current customers. If you haven’t clearly defined WHO your audience is, WHAT your unique offering is, WHY your audience would want to listen to you, and HOW to find them, then your marketing has no direction. It’s a recipe for failure, and the reason why 30% of businesses fail within their first two years.
Signature Services
Brand-Smart Web Design
Your website should be a vehicle for your marketing. We incorporate the essential parts of the Brand Program into the Brand-Smart Web Design package.
Brand Strategy
Your brand should leave people with a positive, memorable experience. The Brand Program guides you in creating a strategy designed to convert prospects into clients.
Digital Illustration
An original image is still worth 1,000 words, whether it’s an illustration, a set of icons or an illustrated infographic. Garner attention at a glance with a custom digital illustration.
Graphic Design
Create branded materials to freshen up your marketing and generate new interest. From printed materials to social media and newsletter design, we’ve got you covered.
What is a Brand-Smart Website?
How do you turn prospects into customers? You must first identify WHO your ideal customers are and WHY you’re the perfect solution for them! The Brand-Smart Web Design package will infuse your Website with strategic content using the four components of an effective brand:
Your Target Audience
WHO are your ideal customers? In our current culture, being “everything to everybody” no longer works. Learn how to analyze which market sectors are best for you to focus on. The more narrow the focus, the more effective your marketing efforts will be.
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Trying to compete with large corporate businesses marketing to widespread audiences is a race to the bottom. Don’t be afraid to be boldly specific!
With exercises that are fun to collaborate on, we will help you define your Target Audience with demographics such as age, gender, economic status, occupation, marital status, and more. Then we’ll give your ideal cleint a unique personality so you’ll feel you’re talking to a real person whever you create content.
Your Value Proposition
WHY did you start your business? The purpose behind your brand is what will set you apart from your competition. A strong Value Proposition will help you become crystal clear about why prospective customers within your Target Audience will choose you.
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The integrity of your Value Proposition is the foundation of your brand. It is your brand promise, and is something that must be scrupulously honest. For example, if you say you have “exceptional customer service,” it will have a false ring unless your customer service is truly exceptional.
With exercises using metrics and information on your Target Audience, we’ll help you formulate clear communication about your strengths to devise your unique Value Proposition.
Your Brand Voice
WHAT do you have to say? With a clear Brand Voice, your messaging will translate your Value Proposition into ideas and language that your Target Audience will relate to and engage with. We’ll create content that is distinct from your competitors while being absolutely authentic.
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It begins with questions such as: “If your brand was a human being, how would you describe his or her personality to someone?” Then we’ll develop the “tone” of your brand voice that will be music to your Target Audience’s ears.
Your Marketing Plan
HOW do you begin to apply all of this newly formulated messaging to promoting your business? We’ll help you formulate a strategic approach that takes information from all of the previous steps to devise a plan that fits your business.
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Your Marketing Plan will be as distinct as your Target Audience, Value Proposition and Brand Voice. From Social Media to Advertising, Trade Shows to Podcasting, there are a myriad of ways to to appraoch it.
Taking its cues from your newly designed Brand-Smart Website, your plan will include an appropriate course of action for your specific needs. Of course, we will always be available to help put your plan into action!
Customized to Fit Your Needs
Peace of mind is having someone that fully understands your brand and keeps all of your materials on file so that you can call on us when ever the need arises. Whether you need marketing & design assistance on a weekly or monthly basis, or as-needed, a customized approach is what you’ll get.
If you’re still developing or re-thinking your Brand or Website, we can help you evaluate their fitness and discover new and changing markets. Just ask about our Website Evaluation Service when contacting us.
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