5 Ways to Plant Your Virtual Seeds

DIGITAL ACTIVITY HAS GROWN at an unprecedented rate during this time. Since early March, online shopping tripled — from 12% to 36% of consumers who once shopped in physical stores for non-grocery items. In general, the digital growth, and the decline in physical shopping, will likely be permanent. (source)

Historically, businesses that have chosen to refocus spending during a recession have outperformed businesses that tightened their budgets, according to studies that analyzed recent recessions. (source)

How about planting some virtual seeds to grow your business?

Consider your current digital presence. In the absence of in-person networking and events, how much effort are you putting into being noticed online? Check out the list of 5 things to look at when evaluating your digital presence that I recently put together.

1. Find Your Target Audience

From Facebook to YouTube, The New York Times to Ted Talks, where are your customers frequently found online?

2. Keyword Your Messaging

Aside from working on addressing the top-most concerns of your audience, it would benefit you to do some research on the best keywords to use in those messages so that they’ll be found.

3. Social Media

How are your Facebook, LinkedIn, Instagram pages? Did you slap something up there 2 years ago because you thought you should? If your social media pages have content that is over a week old, get a plan in place! And look around – there are a lot of opportunities to interact and network on social media – without pushing any hard sell.

4. Video

More than 50% of consumers want to see videos from brands … more than any other type of content (source). Do you have any video content? It’s easier than ever these days to create a short video with a Zoom recording and your computer’s camera. Try searching for DIY video marketing and explore!

5. Virtual Meetings

Suggest having a Zoom meeting with a prospect or client. Nothing takes the place of an in-person meeting, but seeing a person’s facial expressions and body language creates a far superior experience than voice or text only. Not only can you read them better, you can create a stronger connection with them through your own personal presentation.