Running a wellness business requires wearing multiple hats. The stuff that got you inspired to start the business, like creating the most effective treatments for clients, can get overshadowed with tasks like handling billing, patient follow-up and promoting the business. It’s important to balance business needs with genuine care for clients. Here are 6 signs that suggest it’s time for a Wellness Business Check-up:
1. You’re Overwhelmed
You find yourself overwhelmed by the demands of marketing your business while also managing other aspects of your operation. DIY was great to get your business off the ground, but you’re a health expert, not a marketer. How would it feel if you had more time to focus on your clients and their personalized wellness programs because you have marketing support from someone you trust—someone who understands and aligns with your values?
2. You Struggle to Convey Your Unique Offerings
You may present a unique combination of modalities or offer original, customized products, but you struggle to effectively communicate about them to your audience. Since what you do is not the mainstream standard, you could use some materials that articulate these benefits in a compelling and understandable way. If you don’t feel your marketing materials reflect your particular capabilities and/or you’re embarrassed to present them, this is a sign your wellness business needs a check-up.
3. Crickets are Chirping
If your current marketing efforts aren’t reaching or resonating with the people that you are meant to serve, it’s probably time to look at what’s working and what’s not with your outreach and advertising to determine where the gaps are.
4. You’re Unsure About Compliance
The health and wellness industry is often subject to strict advertising regulations, especially regarding product or treatment claims. For example, “Ayurvedic practitioners cannot call themselves ‘doctors’ in the United States, even if they have a valid Ayurvedic degree from India where it is natural to do so. Ayurvedic practitioners cannot make a diagnosis according to allopathic medicine unless they are also medical doctors.” source If you’re unsure how to market your wellness business effectively while staying compliant, it’s important to have the correct information.
5. People Always Ask: “What are your fees?”
If you’re finding that the main question prospective clients ask is about cost, it’s going to be a race to the bottom. This is a sure sign that your business is struggling to differentiate itself from competitors. Whether or not you take insurance may be a factor, but if people see a unique benefit to working with you that they can’t get with anyone else, the questions—and decisions—will change.
6. You’ve Got “Digital Paralysis”
In today’s digital age, a strong online presence is crucial, even for a brick and mortar wellness business that requires in-person consultations. If it feels like trying to update your website, social media promotion, or online advertising is technical torture, it’s time to get help with your digital marketing strategies.
How many items did you check off the list? Are you thinking it might be time for you to get some help?
And if you want to explore…
Discover our Wellness Market Mastery Suite
» Attract quality, long-term clients
» Charge the prices that will sustain your business
» Reduce the sales cycle, making it an easy “yes” for new clients
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