6 Signs Your Wellness Business Needs a Check-up

by | Brand, Business, Digital Presence, Health & Wellness, Marketing, Websites

Wellness Business 6 Signs

Running a wellness business requires wearing multiple hats. The stuff that got you inspired to start the business, like creating the most effective treatments for clients, can get overshadowed with tasks like handling billing, patient follow-up and promoting the business. It’s important to balance business needs with genuine care for clients. Here are 6 signs that suggest it’s time for a Wellness Business Check-up:

1. You’re Overwhelmed

You find yourself overwhelmed by the demands of marketing your business while also managing other aspects of your operation. DIY was great to get your business off the ground, but you’re a health expert, not a marketer. How would it feel if you had more time to focus on your clients and their personalized wellness programs because you have marketing support from someone you trust—someone who understands and aligns with your values?

2. You Struggle to Convey Your Unique Offerings

You may present a unique combination of modalities or offer original, customized products, but you struggle to effectively communicate about them to your audience. Since what you do is not the mainstream standard, you could use some materials that articulate these benefits in a compelling and understandable way. If you don’t feel your marketing materials reflect your particular capabilities and/or you’re embarrassed to present them, this is a sign your wellness business needs a check-up.

3. Crickets are Chirping

If your current marketing efforts aren’t reaching or resonating with the people that you are meant to serve, it’s probably time to look at what’s working and what’s not with your outreach and advertising to determine where the gaps are.

4. You’re Unsure About Compliance

The health and wellness industry is often subject to strict advertising regulations, especially regarding product or treatment claims. For example, Ayurvedic practitioners cannot call themselves ‘doctors’ in the United States, even if they have a valid Ayurvedic degree from India where it is natural to do so. Ayurvedic practitioners cannot make a diagnosis according to allopathic medicine unless they are also medical doctors.” source  If you’re unsure how to market your wellness business effectively while staying compliant, it’s important to have the correct information.

5. People Always Ask: “What are your fees?”

If you’re finding that the main question prospective clients ask is about cost, it’s going to be a race to the bottom. This is a sure sign that your business is struggling to differentiate itself from competitors. Whether or not you take insurance may be a factor, but if people see a unique benefit to working with you that they can’t get with anyone else, the questions—and decisions—will change.

6. You’ve Got Digital Paralysis

In today’s digital age, a strong online presence is crucial, even for a brick and mortar wellness business that requires in-person consultations. If it feels like trying to update your website, social media promotion, or online advertising is technical torture, it’s time to get help with your digital marketing strategies.

How many items did you check off the list? Are you thinking it might be time for you to get some help? 

And if you want to explore…

Discover our Wellness Market Mastery Suite

» Attract quality, long-term clients

» Charge the prices that will sustain your business

» Reduce the sales cycle, making it an easy “yes” for new clients

Book a Free Call for a no-strings-attached Check-up for your wellness business!

Lindy Bostrom, founder, Bostrom Graphics

Photo: Olivia Crutchfield

Hi! I’m Lindy Bostrom, founder of Bostrom Graphics, which I officially launched in 2003 after working for more than a decade as an Art Director and Graphic Designer in NYC. I’m a “foodie” who’s into organic, whole, natural foods (mostly plant-based) and I’m a perpetual student, philosopher, and teacher of yogic principles, which is why…

Bostrom Graphics stands out in the health and wellness industry! Our unique combination of brand, marketing and graphic design expertise offers a unique blend of creativity and research that fosters a robust and thriving client base.

Our team is trustworthy, reliable, and always willing to go the extra mile to ensure client satisfaction. Our work has a lasting impact, as evidenced by the success of the many clients who continue to work with us. Below are a few select comments from clients:

  • “[Bostrom Graphics has] outstanding customer service”
  • “A fierce and unwavering dedication to quality and creativity”
  • “Helped develop a clear focus on our position and offerings”
  • “Her years in marketing and brand strategy and how that applies to website design allowed me to step up my marketing efforts and increase my bookings exponentially.” 

Whether you’re just starting or you’ve been in the trenches for years, I invite you to reach out with any thoughts or questions you may have about your business.