6 Signs Your Wellness Business Needs a Check-up

6 Signs Your Wellness Business Needs a Check-up

by | Apr 8, 2026 | BG Blog, Brand, Business, Digital Presence, Health & Wellness, Marketing, Websites

Wellness Business 6 Signs

Running a wellness business requires wearing multiple hats. The stuff that got you inspired to start the business, like creating the most effective treatments for clients, can get overshadowed with tasks like handling billing, patient follow-up and promoting the business. It’s important to balance business needs with genuine care for clients. Here are 6 signs that suggest it’s time for a Wellness Business Check-up:

1. You’re Overwhelmed

You find yourself overwhelmed by the demands of marketing your business while also managing other aspects of your operation. DIY was great to get your business off the ground, but you’re a health expert, not a marketer. How would it feel if you had more time to focus on your clients and their personalized wellness programs because you have marketing support from someone you trust—someone who understands and aligns with your values?

2. You Struggle to Convey Your Unique Offerings

You may present a unique combination of modalities or offer original, customized products, but you struggle to effectively communicate about them to your audience. Since what you do is not the mainstream standard, you could use some materials that articulate these benefits in a compelling and understandable way. If you don’t feel your marketing materials reflect your particular capabilities and/or you’re embarrassed to present them, this is a sign your wellness business needs a check-up.

3. Crickets are Chirping

If your current marketing efforts aren’t reaching or resonating with the people that you are meant to serve, it’s probably time to look at what’s working and what’s not with your outreach and advertising to determine where the gaps are.

4. You’re Unsure About Compliance

The health and wellness industry is often subject to strict advertising regulations, especially regarding product or treatment claims. For example, “Ayurvedic practitioners cannot call themselves ‘doctors’ in the United States, even if they have a valid Ayurvedic degree from India where it is natural to do so. Ayurvedic practitioners cannot make a diagnosis according to allopathic medicine unless they are also medical doctors.” source  If you’re unsure how to market your wellness business effectively while staying compliant, it’s important to have the correct information.

5. People Always Ask: “What are your fees?”

If you’re finding that the main question prospective clients ask is about cost, it’s going to be a race to the bottom. This is a sure sign that your business is struggling to differentiate itself from competitors. Whether or not you take insurance may be a factor, but if people see a unique benefit to working with you that they can’t get with anyone else, the questions—and decisions—will change.

6. You’ve Got “Digital Paralysis”

In today’s digital age, a strong online presence is crucial, even for a brick and mortar wellness business that requires in-person consultations. If it feels like trying to update your website, social media promotion, or online advertising is technical torture, it’s time to get help with your digital marketing strategies.

How many items did you check off the list? Are you thinking it might be time for you to get some help? 

And if you want to explore…

Discover our Wellness Market Mastery Suite

» Attract quality, long-term clients

» Charge the prices that will sustain your business

» Reduce the sales cycle, making it an easy “yes” for new clients

Right-click to download this handy infographic and feel free to pass it on!

Wellness Business infographic

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What Makes an Exceptional Wellness Brand?

What Makes an Exceptional Wellness Brand?

by | Nov 21, 2025 | BG Blog, Brand, Business, Health & Wellness, Marketing

Woman looking in a mirror at herself © Lindy Bostrom

GREAT BRANDING MAKES PEOPLE REMEMBER your business and helps potential customers understand if your product or service is right for them.

Know Your Customers

The single most important factor when defining your wellness brand is to know your customers and their questions and concerns.

There are endless specialties in the health & wellness industry, from chiropractics to nutrition; physical therapy to Ayurvedic medicine. Whatever your specialty, take some time to make a list of common questions and concerns you get from your customers. If you’re just getting started, type some questions into Google and see the suggestions that pop up.

Again and again we have seen that the biggest stumbling block for new entrepreneurs is not being clear who their target market is.

Exceptional branding provides an experience to people. There are several forms of the word “Brand” that have subtle differences.

Your Brand is the impression your business has on the world.

Branding is basically the marketing strategy you have in place to promote your business.

A Brand Identity is the collection of assets that your company utilizes to convey your brand to the world.

The Health & Wellness Crowd is not Mainstream

When your target audience is interested in health & wellness, the things they care about are different from the mainstream. They are interested in alternatives and seek answers to more complicated questions concerning particular health issues.

Your Unique Approach

Take a look at your products/services. While there will be many things your organization has in common with others in your field, consider the things that are unique to you that you might not even think about. This is commonly called your “Unique Selling Point” and while it may take some time to formulate or communicate it clearly, remember that this is going to be something that is already baked in to what you do—it’s not something clever that you create superficially.

Think about the “Why.” Beyond profitability for you, what is the ultiate purpose of your products or services for your customers? Your might have specific focus areas, like all organic, serving a segment of the overall audience, like 50+, or 1:1 relationships. Once you get clarity on your unique approach, then follow it down to the need that it addresses. The more specific you are, the more likley the people with like interests are going to pay attention to your message.

Your Voice to Their Ears

Getting past the “what,” think about “how.” How do you relay your messages to your audience? This is called your “Brand Voice.” If they’re a Gen Z crowd, they might relate to words like “rizz” and emojis. But if they’re Gen Xers, definitely not! Use full sentences and perhaps words like “bodacious” if you have a bit of humor in your brand.

Where do You Go from Here?

After giving careful, specific thought to your audience, your Unique Selling Point (also called your “Value Proposition’) and your Brand Voice (or messaging,) it’s time to investigate where you’re going to find your tribe. What social media platforms are they on? What do they read? Where do they shop?

This means that while color, shape and other design elements will influence that experience, they should reflect the messaging and unique selling points that are the foundation of it (and if they are not, then they may be doing more harm than good.) It is important to understand who your ideal customers are, what is important to them and what kinds of stories will touch them.

Wellness Branding: 10 Common Mistakes

Wellness Branding: 10 Common Mistakes

by | May 12, 2025 | BG Blog, Brand, Health & Wellness, Marketing

10 Common Branding Mistakes Wellness Professionals Make - Illustration of guy looking at cryptic sign in chiropractic office

IT’S NOT EASY RUNNING A WELLNESS BUSINESS. There are unique challenges, like gaining an elevated level of trust with skeptical prospective clients, assuring compliance with often stringent regulations and integrating advanced technology to differentiate and streamline the customer experience.

It’s challenging to strike a balance between offering a compassionate, human-centric approach and showing the science behind the business. It’s no wonder wellness brands struggle to rise above the noise and create the credibility necessary for long-term success.

We’ve compiled a list of the 10 most common mistakes that wellness pros make in their branding. Take a look at specific things to avoid or change in your approach to promoting your business…

  1. No Clear Brand Strategy or Values
  2. Feature-Focused Messaging
  3. Inconsistent Branding
  4. Generic or Unoriginal Branding
  5. Vague Audience Definition
  6. Ignoring Analytics
  7. Neglecting Brand Evolution
  8. Imbalance of Expertise and Branding
  9. Poor Online Experience
  10. Overly Scientific Language

Let’s get into more detail on each of these points:

1. No Clear Brand Strategy or Values

Many wellness businesses launch without defining their brand strategy and clarifying their values. This leads to confusion internally and externally. It can also confuse potential customers, making it difficult to connect with the brand or understanding what distinguishes it from other brands.

As a wellness professional, you’re likely to have strong and clear values. The definition of your business values and brand strategy can and should be in alignment with your own true values.

2. Feature-Focused Messaging

The features of your products or services have been carefully thought out and designed, so leading with this type of information might feel natural and even exciting. But If you don’t start with the outcomes that the features bring your customers, you’ll miss an emotional resonance that creates the foundation for further engagement and connection.

3. Inconsistent Branding

When your messaging and/or visual elements are different on social media than they are on your website, for example, it can cause confusion (ie: “Is this the same company I saw someplace else?”) and weaken trust. In the same way, your “voice” will also have a familiar ring when your brand is consistent. It may be a warm, casual way of writing and speaking, or perhaps it’s more of a supportive, informative tone. Whatever it is, it’s important that it comes across wherever your people find you.

4. Generic or Unoriginal Branding

Sometimes it’s enough when you’re just getting started to have some materials and copy that look and sound “professional.” There’s so much to do and you may have diminishing energy, time or resources to dedicate to creating a brand that resonates with the true you.

If that’s the case, it might be time to revisit those materials if they’ve been around for some time as you’ve grown. Updating your brand so it reflects the uniqueness of your offerings can have a strong impact on new and potential clients as well as existing onesthat may be more likley to refer people to you when your brand feels like something special and real.

5. Vague Audience Definition

It is said that marketing to everyone is the same as marketing to no one. However, it can feel counterintuitive to target a small segment of folks. After all, what if someone who doesn’t fit that segment skips over your business because they think it’s not for them?

The reality is, these days we swim in a vast sea of information, and oftentimes the only compelling reason to choose one business over another is literally because you have a clear offering specifically for people like them. If you have the courage to say “it’s not everybody,” your chances of getting the attention of the people it is for increase exponentialy.

6. Ignoring Analytics

Marketing is always an experiment. You throw the mud against the wall and see if it sticks. But if you throw the mud and then walk away before you see where it lands, you’ll never know the real value of the effort and whether or not it’s worth repeating.

Analytics might seem like daunting technical stuff, but an installation of some simple software on your website, and making the time to keep track of what it says, is really just a habit that hasn’t started yet.

7. Neglecting Brand Evolution

When you started your business you couldn’t possibly have known what you do now. The types of clients that you engage with, the treatments you offer, even the way your space is set up might now be vastly different from what you started with. But your brand looks and sounds like it hasn’t moved forward with the rest of the business.

Revisiting your brand strategy and guidelines periodically can infuse new energy into your business and even get the attention of new prospective clients.

8. Imbalance of Expertise and Branding

Many wellness professionals have gone through years and years of education and certification training. You’ve put a tremendous amount of effort into building your skills and knowledge.

Now that you’ve hung your shingle, it’s important that your brand reflects your credentials and expertise. Cheesy stock art and poorly written copy will undermine all that you’ve invested in becoming the professional you are.

9. Poor Online Experience

Every business that wants a piece of the market needs a website and some level of social media presence. But just slapping something up there with a DIY platform or a social media profile that just sits there with no character can do more harm than good.

You don’t get a second chance at a first impression. Make sure what people are experiencing online is easy to navigate, contains the most sought-after information that people are looking for regarding your area of expertise, and the look and feel reflect your honest brand.

10. Overly Scientific Language

Being immersed in your profession as a wellness expert means that there are terms and ideas that you use all the time, but they’re often not heard in the everyday language of your average client. Be careful of using jargon, acronyms or uncommon words. Even if you think it’s common knowledge, you may not realize how many people aren’t familiar with it.

Did you recognize any “mistake” in the list that you might have fallen into? Not to worry, just like health issues, the first step to improving your brand and your business is becoming aware of them.

Wondering what you can do to make some improvements? I love helping wellness professionals grow and thrive while maintaining their values and integrity! The doors are open to you. Feel free to book a heart-to-heart, no obligation call with me.

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Are You Fluent?

Are You Fluent?

by | Dec 4, 2024 | BG Blog, Business, Current Events, Digital Presence, Health & Wellness, Marketing, Websites

Woman waking frazzled for The Art of Self-discipline by Lindy Bostrom

I’m taking a trip to Portugal soon! While I speak Spanish, there are substantial differences between Spanish and Portuguese, not the least is the pronunciation, which is critical for native speakers to be able to understand me! Are you fluent in any languages?

I’ve been using a Portuguese language app for a couple of weeks in preparation. My phone has translation software, too. But I am very glad that I’ll be visiting people there that are fluent! 

To me, learning a new language is exciting and empowering—and they say it’s good for your brain. But it takes an enormous amount of time and practice. It seems simple at first—when you learn a few new words—but the reality of being immersed in a country, walking the streets with questions and needs, will call upon me to expand my little morsel of knowledge. 

Marketing is like that, too. You may have a few tools that make it seem like you can “wing it” on your own, but in reality, it’s often apparent that you’ll need help to accomplish your goals. 

You may be able to build your own website—there are so many tools out there these days that can help you put something up that works. But then what? 

There is a marketing “language” that connects the dots between your website and potential clients. How fluent are you in this language?

Would you like to find out what you’re missing with a trusted “native speaker” who has been walking the marketing streets for over 30 years? 

My new service, the Website Success Blueprint, can help you decide whether or not you need more help with your marketing. 

As part of this service, we’ll evaluate all aspects of your website from User Experience and Content Relevance, to overall functionality. I’ll help you develop a plan to:

  • Attract right-fit clients
  • Make it easier for potential clients to find the information they need and book appointments
  • Nurture trust and credibility in your brand 
  • Increase client retention in your business

What You Get:

  • A customized Website Success Blueprint Action Plan
  • A personalized video review. 
  • A 1:1 live follow-up call to go over your Action Plan, discuss your next steps, and ask any questions you may have. 

Rest assured, this is NOT an automated, cookie-cutter review. It is done in real-time by a real human being (me!)

And while there are additional services that I offer to support you in your marketing journey, there will be no pressure to buy anything else—this plan can be effective in and of itself!

How Long Does it Take?

1-2 weeks from start to finish

How Much Does it Cost?
The best part! For a limited time you can sign-up for 30% off the regular price of $400! In other words, for an investment of less than $300 you can get the report, video, 1:1 call and a new strategy, unique to your particular needs, to get your website to do the heavy lifting for your business growth in 2025!

Find out more >

Interested? Have questions? 

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Messages from Within

Messages from Within

by | Aug 16, 2024 | BG Blog, Health & Wellness, Marketing

Dreaming woman

There’s an internal storyline we all have that knows a lot more than our conscious, chattering mind does.

Whether it’s in dreams or just quiet time, things come up from deep within, giving us messages, sometimes in code. It requires contemplation to decode them, and only you can do it—someone else will project their own storyline onto it.

Messages from this place tell us the truth that is stored within. They tell us the true meaning of our actions—where they’re leading us to, and where to go next.

When you’re stumped or feeling blocked with your plans and vision, empty your mind to make space for the deeper truth and guidance to emerge.

 

 

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Staying Alive

Staying Alive

by | Jul 8, 2024 | BG Blog, Business, Health & Wellness, Marketing

Hand giving medicine to another hand with marketing icons ©Lindy Bostrom

A few weeks ago, I came down with possibly the worst flu I’ve had in my life, and after 60 years, that’s no small thing. Yikes. 

I wondered if I was actually going to die. Seriously. I thought: “Is this how it’ll go down? Pain & agony—a headache that is squeezing my brain so hard I can hardly breathe, much less think. Then it gets so bad that I black out. And that’s it. Off into the mysterious void…”

Fortunately, it wasn’t my time yet (obviously). My partner took me to emergency where they ran tests, put me on IV and told me it was a nondescript virus and not covid.

I eat healthy, exercise regularly and take my vitamins. But a virus is an opportunist. The doctor put me on some very effective pain meds—there are exceptions to clean living!—and I started to feel better. I felt soooo very grateful. 

I realized that all the stress I regularly subject myself to is largely unnecessary. After all, I’m alive! I even have food, water, a place to live, and a loving, dedicated partner, to boot.

Which brings me to this: 

You may think the health of your business is good…you’re doing all the right things and managing to keep it rolling. 

But are you prepared for the inadvertent “virus” that could come along at any time? A drop in sales, the loss of a revenue source, or an ongoing sense of overwhelm that’s compromising your business immune system? 

What if you had some great meds that could remedy your stress and reduce your risks? By “meds” I mean help. What if you had someone that could pick up the slack on the stuff that you’re not that good at, and don’t even enjoy, when it comes to branding, marketing and promotion?

What if you could juuuust focus on your clients, knowing that the business is being sustained, because you have some good drugs (ummm, I mean help!)

Help like:

• An updated Brand Identity attracting your ideal audience & their top-most concerns

• A freshly Branded Website that’s an effective online sales tool

• A Customized Marketing Plan that focuses your promotional efforts to reach ideal prospects

Think about it. Imagine how it would feel to have…

• A steady, reliable business that brings you security & peace of mind
• A monetary foundation that gives you the freedom to operate with a high level of integrity
• Ease in your day-to-day, so you’re able to focus on what you’re really passionate about because the sales & marketing is doing its job

When you’re ready to chat about the possibilities of a business that’s sustained with vibrant communications and a healthy base of ideal clients, drop me a line.

After all, you’re alive! Why not make the most of it?

 

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