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Financial lending and investment company, TCA Capital, needed a rebrand as they expanded into new markets. They needed a symbol that was both contemporary and still evoked nuances of tradition and dependability. The orange triangle evolving from the circle hints at the iconic eye in the pyramid that is found on the dollar bill. The orange triangle simultaneously becomes a symbol of growth and modernity as it can be seen as an upward pointing arrow.
This logo was designed to be adaptable to TCA’s multiple products. The main company name, TCA Capital, is the prominent type, and beneath it, Credit Strategies, is one of several products they maintain.
With the logo completion, a newsletter was designed to introduce and reinforce the new brand.
Logo design for TCA Capital, directed to the Credit Strategies fund