The Complete Brand Program

Discover the WHOWHAT, WHY and HOW of your marketing strategy. We offer a customizable, focused, start-to-finish program to launch or upgrade your brand and marketing approach. The end goal: more business and more of the kind of business you want!

WHO: Your Target Audience

In our current culture, being “everything to everybody” no longer works. Learn how to analyze who – which market sectors are best for you to focus on.

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The more narrow the focus, the more effective your marketing efforts will be. Trying to compete with large corporate businesses marketing to widespread audiences is a race to the bottom. Don’t be afraid to be boldly specific!

With exercises that are fun to collaborate on, we will help you define your Target Audience with demographics such as age, gender, economic status, occupation, marital status, and more. Then we’ll divide your main audience into “buyer personas.”

WHAT: Your Value Proposition

What‘s so special about your company? How is it different from others and why should prospective customers within your target audience choose you?

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The integrity of your Value Proposition is the foundation of your brand. It is your brand promise, and is something that must be scrupulously honest. For example, if you say you have “exceptional customer service,” it will have a false ring unless your customer service is truly exceptional.

With exercises using metrics and information on your Target Audience, we’ll help you formulate clear communication about your strengths to devise your unique Value Proposition.

WHY: Your Brand Voice

The Brand Voice is about being consistent with the voice you create – giving your audience reasons why they’ll consider you a reliable source for your area of expertise. Your messaging should translate your Value Proposition into ideas and language that your Target Audience will relate to.

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We’ll work with you to build content that is distinct from your competitors while being absolutely authentic.

We’ll begin with brainstorming on questions such as: “If your brand was a human being, how would you describe his or her personality to someone?” Then we’ll develop the “tone” of your brand voice that will be music to your Target Audience’s ears.

HOW: Your Marketing Plan

From Social Media to Advertising, Trade Shows to Podcasting, there are a myriad of ways to market your business. We’ll help you learn how to formulate a strategic approach that takes information from all of the previous steps to devise a plan.

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Your Marketing Plan will be as distinct as your Target Audience, Value Proposition and Brand Voice. We will create a plan that may include a new Website or redesign, a sales “onesheet” describing your offerings, social media campaigns, and depending on your Target Audience, a video, and/or a live or recorded presentation. Of course, we will be there to help put your plan into action!

Program Outline

ROADMAPPING
We’ll start off with a Roadmapping session. This is a one- to two-hour meeting in which we will bring clarity to your goals and get a general idea of your ideal audience and what sets you apart from your competitors. You will receive a detailed report after this session. Keep in mind that depending on where you’re at with your brand, you may or may not need all of the components of the Complete Brand Program, so the steps below are a general outline

TARGET AUDIENCE
We will meet again to dive deeply into who your taget audience is and the multiple sectors that make it up. We will create Mind Maps and Buyer Personas designed to laser-focus your audience’s needs, behaviors and concerns.

VALUE PROPOSITION
Our next session will be focused on what is unique about your product or service, taking your business approach into consideration as well.

MESSAGING
After covering the first 3 steps, we will be ready to create messaging that incorporates your audience and Value Proposition. We will create a tagline, headlines and segments of copy that will be used over multiple platforms such as your Website, social media, advertising and newsletters, among others.

MARKETING PLAN
The program wraps up with a customized Marketing Plan designed with strategies based on all of the information we have gathered. We will help you prepare to launch your campaigns and create a timeline to put the plan into action.

FOLLOW-UP
Once you’ve gotten the plan underway we can continue on as your own outsourced marketing design department. We offer ongoing support with affordable monthly plans as well as specific consulting on a per-project basis, based on your needs.

OUR CLIENTS SAY...

“I have had the extreme pleasure of working with Lindy and Bostrom Graphics for more than a decade and am still engaged to this day! Lindy is one of the few Artists who can take a complex business idea and transform it into a commercial concept. I would recommend Lindy to anyone who wants to work with someone who ‘Gets It’!”

Ron Nash

LinkedIn & Career Coach, Author & Mentor; International Speaker, COACH RON NASH

“Ms. Bostrom is a person of deep integrity, who takes rare pride in her creative and technical work. In addition to being extremely competent at her craft, Lindy has a wonderful way with people. She makes the process pleasant and seem effortless, as she seamlessly listens and guides them to the result that they envision together. A superb individual!”

Andreas Eros

Physical Education & Martial Arts Specialist, PACIFIC MARTIAL ARTS

“We had the pleasure of working with Lindy Bostrom on several occasions, for several of our clients. It’s always a pleasure to listen to and watch a pro work. It’s great when a designer knows their fashion and graphic art history, all the technical stuff, and all the rules of the road from their own experience. We especially loved the way she presented the ‘story’ behind of her concepts and why it was the way it was. Lindy is very good at what she does.”

Alexander Irving

Co-Owner & CEOESCHE & ALEXANDER PUBLIC RELATIONS

“Lindy has amazing creative talents and is extremely good at what she does. Our entire company look has been created and updated by Bostrom Graphics. Thanks Lindy!”

Tony Case

COO, COLURE TRUE COLOR CARE

“As professionals, we all need help with stuff we know nothing about, or just enough to be dangerous to ourselves. This certainly applies to important things like Marketing and Brand Development. I am proud to say that working with Lindy for almost a year now has been a God-send.”

Bill Massarweh

Owner, ETP Wealth Management

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