We’ll start off with a Roadmapping session. This is a one- to two-hour meeting in which we will bring clarity to your goals and get a general idea of your ideal audience and what sets you apart from your competitors. You will receive a detailed report after this session. Keep in mind that depending on where you’re at with your brand, you may or may not need all of the components of the Complete Brand Program, so the steps below are a general outline
We will meet again to dive deeply into who your taget audience is and the multiple sectors that make it up. We will create Mind Maps and Buyer Personas designed to laser-focus your audience’s needs, behaviors and concerns.
Our next session will be focused on what is unique about your product or service, taking your business approach into consideration as well.
After covering the first 3 steps, we will be ready to create messaging that incorporates your audience and Value Proposition. We will create a tagline, headlines and segments of copy that will be used over multiple platforms such as your Website, social media, advertising and newsletters, among others.
The program wraps up with a customized Marketing Plan designed with strategies based on all of the information we have gathered. We will help you prepare to launch your campaigns and create a timeline to put the plan into action.
Once you’ve gotten the plan underway we can continue on as your own outsourced marketing design department. We offer ongoing support with affordable monthly plans as well as specific consulting on a per-project basis, based on your needs.