Wellness Market Mastery
Authentic Branding, Web Design & Promotion for Health & Wellness Businesses
√ Fill up your practice with quality, long-term clients/patients
√ Charge the prices that will sustain your business
√ Reduce the sales cycle, making it an easy yes for new clients
Do any of these scenarios sound familiar?
You’ve spent years honing your skills as a healthcare professional, but it seems not enough people know your practice exists, leaving you with too much open space on the books and too much time to be feeling anxious about rent and payroll.
You’re out there doing your best to promote your business, yet feeling lost in a sea of options when it comes to marketing. You’ve been making do with materials that aren’t exactly clear and efforts that aren’t totally consistent but you recognize it’s not enough to hit your income goals. And all this while trying to see clients and manage the other parts of your business.
People don’t get what it is you do so getting your help lands in either “when I have extra cash” or “when I have time to spend on my self-care” buckets. You’d really like them to understand why your services are an essential part of their well-being which would help get you more paying clients and keep them in the game with you longer.
Through Wellness Market Mastery you’ll get…
- A clearly defined, visually compelling brand that speaks to the needs of your ideal clients
- A new website that carries your brand and gives clients and prospects a place to reach you
- A customized marketing plan that will make it easy for you to be consistent and effective in your sales efforts
Here’s How it Works:
PHASE 1
The Wellness Brand Identity:
Attract Your Ideal Clientele & Gain their Trust
In this phase we’ll:
- Identify your ideal audience & their pain points
- Define your unique value proposition; what sets you apart from the competition
- Create Messaging that reflects the brand, common problems customers have, a clearly defined offer and direct path to schedule services with you
- Create consistent visuals that make the brand easily identifiable
- Nurture credibility and trust within your targeted market
PHASE 2
The Wellness Website:
Guide Your Ideal Clients to choose you
In this phase we’ll use your website to:
- Become an effective online sales tool with clear calls-to-action
- Serve as a hub and reference for all marketing efforts (including social media, email marketing and any printed materials)
- Provide detailed info about products & services plus functionality of a built-in scheduler
- Clarify exactly what is being offered and how it works
PHASE 3
The Wellness Marketing Plan:
Effectively Reach and Engage with Ideal Prospects
In this phase, we’ll create your customized marketing plan to:
- Help focus the efforts of promotion in the areas that will reach the most ideal prospects
- Serve as a simple guide to follow so that the thinking is 90% done, and the execution is clearly outlined
- Plot out specific campaigns addressing multiple audience sectors and/or their top concerns
- Incorporats analytics to inform the efficacy of each campaign and how to adjust in an intelligent way that will improve outcomes
- Involve research and audience feedback that will inform and bolster campaign efforts
About Lindy Bostrom
Over the past 30+ years I’ve been honing my skills in design & marketing while also being an avid health & wellness follower with deep familiarity and passion for natural medicine & nutrition. I am a certified yoga and yoga therapy instructor as well as an advocate of organic, whole foods that are plant-based and free-range.
At heart, I am passionate about helping people and businesses realize their visions, aspirations and full potential.
I become deeply invested in the people I choose to work with—my success is inextricably intertwined with others finding their own. Honesty & integrity are the cornerstones of my approach.
Bring me in as more than a contractor—I’ll be an ongoing member of your team and can enlist the help of additional trusted team members to jump in when needed.
Deliverables, Time Frame & Fee
- Brand Book defining your Target Audience, UVP and Marketing Strategy
- Visual Style Guide (optional add-on with logo design)
- Custom-built website that showcases your products/services and serves as a hub for all of your marketing efforts
- 90 days of web maintenance after launch included
- Customized Marketing Plan
Duration: 6 months
FEE: $1,995/mo or save $975! $10,995 when Paid-In-Full