The BG BLOG
Articles on Branding, Marketing and Promoting your Health & Wellness Business
What Makes an Exceptional Wellness Brand?
The single most important factor when defining your wellness brand is…
Wellness Branding: 10 Common Mistakes
When it comes to promoting your wellness business, it’s easy to get lost in the sea of options. How do you choose what to do and what not to? What will be the best approach for your business that doesn’t feel slimy or salesy? Discover the top pitfalls wellness pros make. Read our article: Wellness Branding: 10 Common Mistakes
From the Embers
My husband and I had to evacuate on Tuesday night, January 7th—packing suitcases with valuables. He came running into the house around 9pm, yelling “We gotta go now! There’s FIRE!”
Are You Fluent?
There is a marketing “language” that connects the dots between your website and potential clients. How fluent are you in this language?
Fictitious Prison
I don’t have to feel this way! It’s fictitious – self-inflicted. I have control over my to-do list and whether to even show up to anything I have scheduled.
The Art of Self-discipline
I WOKE UP THIS MORNING with a knot in the pit of my stomach. As soon as I opened my eyes, I knew I was never going to get everything done that was on my list today, much less be able to get some exercise. Overwhelm set in. When setting goals and getting projects...
Messages from Within
Whether it’s in dreams or just quiet time, things come up from deep within, giving us messages, sometimes in code.
Staying Alive
The health of your business means you’ll need some help sometimes. It’s all about Staying Alive!
6 Signs Your Wellness Business Needs a Check-up
Here’s a checklist of the top 6 signs it’s time for a “Business Wellness Check-up” for your health & wellness organization.
Writing for your Website: 7 Best Practices
Seven best practices for writing for your Website that will help you get unstuck and get your content in shape. Follow these steps to stay on schedule and launch on time.