The BG Blog
Writing for your Website: 7 Best Practices
Seven best practices for writing for your Website that will help you get unstuck and get your content in shape. Follow these steps to stay on schedule and launch on time.
What’s Your Brand Building Strategy?
Since so much strategic thinking needs to go into an effective brand building strategy, do the visuals even make a difference? A logo is not a brand…
Distraction and the Brain-Body Connection
I wake up every morning with an agenda that starts with meditation, yoga and a brisk walk outside. Two hours later, when I finally get to my desk with a hot cup of tea and some morsel to hold me over until lunch, I feel I am always behind the 8-ball. The To-Do list is...
5 Tips to Stop Annoying Your Prospects
TODAY I RECEIVED A TEXT MESSAGE FROM A PROSPECTIVE CLIENT. It was an automated promotional message for her business. I was completely annoyed!
4 Reasons Your Marketing Isn’t Working
The Bostrom Graphics Brand Strategy uses an easy-to-follow, 4-step formula for getting a handle on your brand (and marketing!)
5 Ways to Plant Your Virtual Seeds
DIGITAL ACTIVITY HAS GROWN at an unprecedented rate during this time. Since early March, online shopping tripled — from 12% to 36% of consumers who once shopped in physical stores for non-grocery items. In general, the digital growth, and the decline in physical...
Creating Content for Your Website
So you’ve got the domain name, the host, and even a theme set up for your site…but what do you want to say? Your design is meaningless without content to drive it. I’ve been building websites for over two decades, and delivering content is where I frequently see...
Find Your Voice
EVERYONE IS HUMAN…and yet every single one of us is unique. We form groups based on a unique quality that all in the group share. Even when sharing certain interests, there is still a distinct individual quality that every human being possesses — without even trying....