Our Signature Web Design Packages
Whether you already have an established business and website but are in need of an update that reflects a new branding approach, or you are just getting started and need a new website, we have an appropriate website plan for you.
Your website should serve as a “hub” for all of your your marketing efforts, so even if it’s just updating what you already have, it’s a great place to begin.
Brand-Smart Web Design
Your website is the heartbeat of your marketing. Like your heart, a healthy website delivers fresh oxygen to your overall marketing “body.” If it’s working well, it is consistent in its messaging and visual style across your whole system. The Brand-Smart Web Design package includes the Brand Module—a four-part component we work on together that pinpoints your Target Audience(s), you Unique Value Proposition (what distinguishes you from your competition,) your messaging, and a marketing plan that will be implemented once the website is launched so that it will immediately go to work for you.
Similar to your heart fueling your brain and limbs, your Brand-Smart Website will pump fresh oxygen into your marketing “limbs,” reaching your specific audience with information they are looking for.
Because you’ll have a healthy filtering system, your website will enable you to engage in a straightforward and convenient way with prospects that have already passed through a qualifying process. It can convert them from a prospect into a buyer when designed in the right way.
Who is this for?
This is for you if you have an established business but haven’t developed a strategic marketing plan yet, or your marketing efforts are not producing the results you need.
With this approach, you’ll get a website infused with a clearly defined brand that will serve as a guide and reference for all of your marketing efforts. The package also includes a marketing plan developed just for your business with a strategic approach to reach your ideal clients.
Brand-Smart Web Design PLUS
The Brand-Smart Web Design PLUS package offers you everything that the Brand-Smart Web Design package does, and then some.
Because every business has different needs, you can select from a number of add-ons that are included in the final cost. Among the add-ons are:
- Logo & Style Guide
- Targeted Landing Page(s)
- Custom Imagery
- Content Calendar
- Social Media Assets
- Custom Programming
- Newsletter Design
You can mix and match, and if you need something that is not on this list, just ask!
Who is this for?
Like the Brand-Smart Web Design package, this is for you if you have an established business and are ready to invest in a marketing strategy that is guided by your clearly defined brand, driven by your website.
It adds the benefit of handling elements of your website that you don’t have the time or know-how to take care of yourself, like e-commerce, targeted landing pages, and SEO. It may also include a visual style guide and professional logo, bringing the look & feel of your brand in harmony with your messaging.
Simple Web Design
Your business needs a website like your body needs a heart. It isn’t going to survive without it!
That said, your website doesn’t need to be a hundred page mini-series in order to help your business grow. In fact, it can contain just a few, strategically-designed pages that will clearly communicate your offerings and easily convert visitors into prospective clients.
Who is this for?
This is for you if you’re a new business owner wanting to make a strong first impression but don’t yet have the budget to invest in a full custom Brand-Smart Web Design. With this package, you’ll get a professional website that will attract your ideal clients and open doors to new growth opportunities.
Book a Free, No Obligation Consultation
Not sure if any of this is right for you? Ready to hit the ground running? Either way, it all starts with having a conversation.
Want to get an expert’s perspective on your website to help you determine what could use improvement to maximise your results? Are you having trouble converting your visitors into prospective clients? Or perhaps you’re not getting any traffic in the first place?
During our 60-minute Evaluation we will go into an in-depth analysis of your website and determine things you can do to reach your goals. You will get to ask me all your burning questions, and I’ll leave you with a comprehensive report and a plan you can start taking action on right away!
If you’ve got White Page Syndrome (that dreaded empty feeling when you have no idea what to write about your business,) we can help. We’ll brainstorm with you to create an outline, write your stories and descriptions, or edit what you’ve started. Wherever you are in the process, you will never be alone!
Whether it’s printed materials, digital promotion, events, publications, or all of the above, your promotional materials often elicit a prospect’s first impression of your business. We’ll work with you to ensure all materials address the needs of your target market, are consistent with your brand and are created with the highest level of professionalism.
Targeted Landing Page
A Targeted Landing Page can have a powerful influence on your prospects when you’re running a specific campaign or promotion. Instead of driving traffic to your Home page, a Targeted Landing Page is a tool to hone in on the specific needs that your promotional service or product addresses.
Say you’re an exercise studio and you’re offering a Free Introductory Class and a 50% discount on the next workshop. Sure, you can put a module on your Home page announcing your new promotion, but visitors may start to browse around your site and forget why they came there. With a Targeted Landing Page, the ONLY thing the page talks about is the promotion, with a clear call-to-action to sign-up for the free class. It will address pain points, like being out of shape and how the class can help you lose weight for bathing suit season. It’ll also have a time limit, so visitors will be compelled to take action or miss out on the deal.
Once the promotion is over, the page comes down and can be re-purposed for your next promotion.
Custom graphics will set your business apart from the ubiquity of stock art and meaningless imagery.
Whether it’s an impactful infographic, custom photography and video that elevates your authenticity, or original illustrations that delight your customers, we can create whatever your brand’s personality uniquely calls for.