Experts in the field of design and web development, Bostrom Graphics’ specialties include company identity and brand development, web design (including UI/UX), infographics, publishing, packaging, original illustration and printed materials of all kinds. We assist with developing a recognizable look & feel for all of your business-related materials that is consistent across all platforms and mediums. Our goal is that your customers will have a positive, memorable experience when interacting with your brand, no matter how it presents itself. Your printed materials, website, event graphics and packaging will keep them coming back! A synergistic partnership between design and technology, Lindy Bostrom (owner, Bostrom Graphics) and Steve Lack (owner, Genlack) have been working together for years. They recently formed a third identity as “Uncommon Web” that has become the website building branch of both businesses. We build uncommon websites. We really do. Check out our website work!


Lindy lived and worked in New York City for 20 yrs before moving to California in 2003. In New York, she earned her degree in Illustration from Parsons School of Design as an honored student of the Dean’s list. She worked for several ad agencies, including Young & Rubicam and Landor Associates, working on accounts such as SONY Music, Hallmark Entertainment, HBO, Newsweek Magazine, WeightWatchers and Walnut Crest Wines. She also worked in publishing for magazines such as Country Living, PC Computing, Reader’s Digest and American Lawyer. Lindy ran the national iconic, American Salon Magazine as Design Director up to and during it’s 125th anniversary.

In San Diego, Lindy’s pursuits landed her the role of Art Director for Pegasus Marketing & Design, a boutique agency specializing in print. A few years later she became Creative Director for Randall International, makers of personal care products for the hotel and spa industries with a focus on package design. She concurrently started teaching typography for publication design at the Art Institute of San Diego before moving to Los Angeles in 2009. In LA Lindy became the Art Director for Whole Life Times Magazine before going full-time into running Bostrom Graphics.

“As the owner of Bostrom Graphics, my goal is to work with conscientious, entrepreneurial-spirited companies who are ready to take their business to the next level, both professionally and personally. From the personal aspect, I propose that when you take a leap of faith and do what you are really passionate about, your drive, energy and chances of success increase exponentially. It is my opinion that far too many people spend the majority of their precious time on this planet doing things that they have no passion for. I encourage my clients to change that, either by taking action on a dream that they’ve been holding onto or by taking a new look at what they already do, and finding a renewed sense of inspiration within it.” —Lindy Bostrom

Additionally Lindy practices and teaches yoga and is a certified Yoga Therapist. Yoga helps to maintain balance in her life and the lives of her students by the physical and mental/spiritual practice and instruction of such. The practice informs her business relations on the level of personal integrity, accountability and in building peaceful, productive relationships. You can find out more about her yogic life at


Steve Lack, the founder of Genlack, has spent over 25 years in television, film, advertising and corporate video post-production and knows what it takes to be successful. He also has a love of all things web. (Go ahead, refer to him as your web geek if you want!) Steve has combined his television post-production experience and web savvy to create, a company focused on high production values as well as cutting-edge technology.


We work with and hang out with a lot of very talented people, some of whom you might like to connect with. Check out some of our friends: Coach Ron Nash, LinkedIn Thought Leader & Coach, Career Author & Mentor, International Inspirational Speaker Barbara Nessim, World-renowned artist, speaker and mentor