Case Studies
Case Study
BASIC:
Berkshire Alliance to Support the Immigrant Community
Branding, Website, Marketing Materials
A collective of non-profit and wellness organizations that serve the immigrant community in the Berkshires, MA, the group had the idea to create a resource for immigrants in their local area that would allow them to find all of the various resources available to them in one place.
First, we established the GOALS:
- Establish the brand as an umbrella to the collective organizations
- Market the site as a resource in and around the local community
Then we formulated the APPROACH:
- The Identity: Since there wasn’t just one organization spearheading the project, but rather it was a collective effort, they first needed to create a brand that served as an umbrella for them as a group. It was important that the brand reflected the values of the collective organizations which aimed to serve and support the local immigrant community at little to no cost.
- The Audience: It was also important that the language and visuals were inclusive, diverse and positive.
- The Components: Once the brand was established, including clear messaging that connected with the immigrant community, we created a logo design, and other supporting visuals, and of course, the main resource: the website.
The RESULTS:
- Bostrom Graphics continued to offer ongoing support of the website with general maintenance as well as fielding and publishing all listings and calendar submissions.
- The website has been an enormous success, with approximately 60 listings in the directory and 10-20 calendar events each month.
THE WEBSITE:
The website features different types of services available to visitors, organized into categories like “Children & families,” “Clothing & Household,” “Employment,” “Housing,” “Legal services,” etc.
- A directory was built with a search function, using the various categories, and local businesses are listed that fall within each category.
- A community calendar is available on the website. Listings and events can be added to by anyone, with final approval of listings at the discretion of BASIC.
- The site also features a blog with different types of community news and stories about immigrants.
- In addition, the site uses a translator to easily present the content in 12 languages with the click of a button that displays the language’s national flag.
MARKETING MATERIALS:
To promote the project, we created postcards, flyers and digital banners that each organization distributes to their own clientele.
“Thank you for your partnership in creating and maintaining the BASIC website over the past years. We are still really proud of it! Thanks for guiding us.“
~Leigh Doherty, Executive Director, Literacy Network
Case Study
CPP Connect
Website, Marketing Materials
CPP-Connect (Community Philanthropy Partners) grew out of the inspiration of CEO, Crystal Riley, who had the unique idea of connecting local businesses interested in giving back to their community with local area non-profit organizations in need of support, funding, services, and community outreach. The main vehicle for the business is the Website.
OUR SOLUTION
We created a custom-designed site including memberships and profiles, a messaging function that allows businesses and organizations to communicate discreetly and privately, and a complex search function that allows users to find businesses or organizations by business category and location.
MARKETING
We followed up with marketing support, including newsletter design, postcards and social media assets.
“From concept to execution to ongoing projects, Lindy has been amazing, especially since I was rather clueless about the entire process [of starting a business]… Aside from her talent as a designer, she’s also the consummate professional–staying in constant communication, asking the probing questions that really get to the heart of what you’re looking for, and delivering on time and on budget. I couldn’t recommend Lindy enough and look forward to having a working relationship with her for a long time to come.“