Historically, businesses that have chosen to refocus spending during a recession have outperformed businesses that tightened their budgets, according to studies that analyzed recent recessions. (source)
How about planting some virtual seeds to grow your business?
Consider your current digital presence. In the absence of in-person networking and events, how much effort are you putting into being noticed online? Check out the list of 5 things to look at when evaluating your digital presence that I recently put together.
1. Find Your Target Audience
From Facebook to YouTube, The New York Times to Ted Talks, where are your customers frequently found online?
2. Keyword Your Messaging
Aside from working on addressing the top-most concerns of your audience, it would benefit you to do some research on the best keywords to use in those messages so that they’ll be found.
3. Social Media
How are your Facebook, LinkedIn, Instagram pages? Did you slap something up there 2 years ago because you thought you should? If your social media pages have content that is over a week old, get a plan in place! And look around – there are a lot of opportunities to interact and network on social media – without pushing any hard sell.
More than 50% of consumers want to see videos from brands … more than any other type of content (source). Do you have any video content? It’s easier than ever these days to create a short video with a Zoom recording and your computer’s camera. Try searching for DIY video marketing and explore!
5. Virtual Meetings
Suggest having a Zoom meeting with a prospect or client. Nothing takes the place of an in-person meeting, but seeing a person’s facial expressions and body language creates a far superior experience than voice or text only. Not only can you read them better, you can create a stronger connection with them through your own personal presentation.
Of course this list is just a way to get your wheels turning. Remember, doing one thing with commitment is better than trying to do 10 with none. Start small and work your way to more.
What other ways are you approaching your digital presence? Share with me in the comments below.