The Art of Self-discipline

The Art of Self-discipline

Woman waking frazzled for The Art of Self-discipline by Lindy Bostrom

I WOKE UP THIS MORNING with a knot in the pit of my stomach. As soon as I opened my eyes, I knew I was never going to get everything done that was on my list today, much less be able to get some exercise. Overwhelm set in.

When setting goals and getting projects underway, oftentimes I’ll start with a blast of energy and momentum, but relying on passion and willpower alone doesn’t work. My plans fizzle and fall flat because there’s no structure to sustain them.

Can you relate? Why do many of us so often find ourselves in this state? I’ve been time-blocking my calendar, even making buffers between scheduled work & meetings. I try to break down tasks into smaller pieces, but I still underestimate how much time things take. It’s like trying to curb the flow of a waterfall!

Something always seems to interfere—it can be an unexpected, urgent need—but oftentimes it’s really just my own mind. 

What do I have to do, not just to get back on track, but stay on track?

I have come to think that staying on track is about self-discipline and I believe our society is plagued by a lack of it.

  • We see it in the divisions of the government—especially with name-calling and slandering.
  • We see it in our own impulsive, self-destructive decisions regarding drinking, consuming, spending, and exercise (or lack thereof.)
  • We see it in the aimless way we sometimes go about our days—unfolding into lives that lack planning and clarity; behaving in constant reaction to the external environment. 
  • We see it not only as over-indulgence but over-commitment where we bite off more than we can chew in visions of grandeur that don’t involve patience and persistence.

When an Olympic athlete wins the gold, we know they didn’t get there by making excuses when it was time to get up at 6am and practice in a thunderstorm, or when a personal setback threatened to derail the day or even the whole week. Somehow they obviously managed to stay on track. They have figured something out that is directly linked to their success. There’s something that gives them that edge. 

For a long time now, I’ve pondered what it takes to cultivate self-discipline. I’ve come up with seven components. I have the impulse to include an 8th: focus. But all seven of these components require focus—it’s the thread that connects them:

  1. Emotional Intelligence 
  2. Clarity 
  3. Commitment 
  4. Moderation 
  5. Self-respect 
  6. Action
  7. Accountability

Let’s go into each one in more detail, to understand more deeply what is required to develop self-discipline.

Emotional Intelligence

The mind plays tricks—justifying inaction.

“Oh, I can’t do my exercise this morning—I have to answer those important emails right away!” or “Just one more episode and then I’ll go to bed”

Three episodes later, finally going to sleep and then you oversleep in the morning so now you skip exercising because the whole day is behind the eight ball. How can we get a handle on our own behavior?

As Daniel Goleman’s book by the same name says, EI (Emotional Intelligence) is about making the distinction between the rational and emotional mind, requiring focused internal dialogue. Try to take a beat before reacting. Watch your emotions as if you’re just an observer, then use that position to make an intelligent, rational decision about how you want to respond to your feeling. This is much harder than it seems when you’re in the middle of heightened emotions, but it’s worth practicing.

Clarity

Say I want to make $200k/year as a painter, but I find it’s like pedaling uphill. I’m exhausted and feel like I’m on a never-ending hamster wheel trying to reach that goal!

Bringing more clarity to this vision is going to help manifest it. To make things crystal clear in my mind, I imagine working only 20 hours per week. And I only work with clients that have exciting projects and great communication skills. I also have a clean, quiet, studio with comfortable decor and lots of natural light; a small kitchen with plants and a place to sit with visitors, and outside there are trees and flowers and singing birds. How’s that for a clear, specific vision?

I’m not worried about how it’s going to happen now. It’s important to just get really clear on my vision. 

Commitment

Have you ever said you wanted something, and that you were “going to do it…tomorrow”? Then tomorrow comes and you hit the snooze button. Talking about it before you do it can deflate the momentum. The trap of becoming enamored with the statement over the action can happen that way. 

Speak it. Write it. Bring it to mind several times a day. Set reminders. Say it with conviction. Promise yourself. Be prepared to sacrifice. Emails will go unanswered, shopping will have to wait. Telling other people can backfire. Tell yourself and prove it to yourself by doing it before you say anything to anyone.

Moderation

“I am going to do a 2-hour yoga practice followed by a 90-minute walk every morning before I start my work day!”

Have you ever said something that seemed like such a great idea, but then the reality of maintaining it every day hit you after day two?

Know yourself. If you’re going to start a new habit, it must feel easy. There should be a response like “I can do that, no problem.” Resistance in the beginning is going to be there anyway. Give yourself the best chance by starting a habit first—something you won’t skip. Spend five to 10 minutes a day—you can expand it later. Once you have the excitement of seeing results and satisfaction that you’re sticking to it, it will fuel you.

Self-respect

“I wanted to stop eating cookies and watching two hours of television every night. But here I go again. What a loser I am! I might as well give up.”

Have you been there?

Self-respect means that you keep your promises to yourself and you are also gentle and kind with yourself. It doesn’t mean you’re off the hook. It means that sometimes you’ll slip, sometimes you’ll falter. Watch yourself as an observer—as a parent watching their child, or as an older sibling or aunt/uncle/friend. Gently prod yourself. Instead of saying “You’re such a loser!” say “You can do this. Keep trying.” 

Action

“I was going to send out those emails to prospective clients. I know I need to do it! But every time I’m about to, something gets in the way. I have to finish a task on my list. or I just feel like they’re going to hate me. They’ll say ‘STOP! Take me off your list!’ I don’t want to bother anyone…”

Taking action is where the rubber meets the road. Nothing happens without it. Planning, research, and preparation are all necessary, but they mean nothing without infusing these steps with action.

Action can also mean inaction. There are things that will get in the way that must be sacrificed. Counter that “one more episode” response with your vision and realize at that moment that the one decision you make right then and there can determine your ultimate success. Keep the vision. Keep the faith. Keep taking action.

And fear? It’s natural, but it doesn’t have to stop you. Be willing to make mistakes. Make a fool of yourself. Even risk annoying people. Try things that don’t work. Do it all with the perspective of learning and growing. We can only learn so much from theory—we must experience to truly learn and grow.

Get Help

“I’m going to get up at 7am and do 100 sit-ups everyday! Then I’ll create and send my newsletter every week!”

Nice vision, but what happens when you don’t do it? Nothing. So it starts and stops in fits and sputters. It gets pushed to the back burner more often than not.

Knowing yourself means knowing what you need to do to stay on track. For many it’s having a partner that is there for the sole purpose of holding you accountable to what you say you’re going to do. But your partner must be equally as committed to holding you accountable as you are to doing this work.

It’s often better to hire a coach or trainer rather than asking a friend or family member to do this. I had a mentor that always said: “No one will invest in you more than you’re willing to invest in yourself.” 

_______________________________

Remember that every one of these seven components must be infused with focus. It’s the glue that will hold it all together. Focus means harnessing your attention. Steeling yourself against distractions. Cultivating awareness of not only what’s happening outside of you, but also inside. With deliberate focus on each of the seven steps in the art of self-discipline, you’ll start to gain some momentum.

Hell, you just might find yourself waking up well-rested and energized—ready to start a new day.

 

Need help creating your vision? Getting through the list of marketing goals, planning and execution? I’m here to help! Schedule a free, no pitch consultation with me now!

Messages from Within

Messages from Within

Dreaming woman

There’s an internal storyline we all have that knows a lot more than our conscious, chattering mind does.

Whether it’s in dreams or just quiet time, things come up from deep within, giving us messages, sometimes in code. It requires contemplation to decode them, and only you can do it—someone else will project their own storyline onto it.

Messages from this place tell us the truth that is stored within. They tell us the true meaning of our actions—where they’re leading us to, and where to go next.

When you’re stumped or feeling blocked with your plans and vision, empty your mind to make space for the deeper truth and guidance to emerge.

 

 

Staying Alive

Staying Alive

Hand giving medicine to another hand with marketing icons ©Lindy Bostrom

A few weeks ago, I came down with possibly the worst flu I’ve had in my life, and after 60 years, that’s no small thing. Yikes. 

I wondered if I was actually going to die. Seriously. I thought: “Is this how it’ll go down? Pain & agony—a headache that is squeezing my brain so hard I can hardly breathe, much less think. Then it gets so bad that I black out. And that’s it. Off into the mysterious void…”

Fortunately, it wasn’t my time yet (obviously). My partner took me to emergency where they ran tests, put me on IV and told me it was a nondescript virus and not covid.

I eat healthy, exercise regularly and take my vitamins. But a virus is an opportunist. The doctor put me on some very effective pain meds—there are exceptions to clean living!—and I started to feel better. I felt soooo very grateful. 

I realized that all the stress I regularly subject myself to is largely unnecessary. After all, I’m alive! I even have food, water, a place to live, and a loving, dedicated partner, to boot.

Which brings me to this: 

You may think the health of your business is good…you’re doing all the right things and managing to keep it rolling. 

But are you prepared for the inadvertent “virus” that could come along at any time? A drop in sales, the loss of a revenue source, or an ongoing sense of overwhelm that’s compromising your business immune system? 

What if you had some great meds that could remedy your stress and reduce your risks? By “meds” I mean help. What if you had someone that could pick up the slack on the stuff that you’re not that good at, and don’t even enjoy, when it comes to branding, marketing and promotion?

What if you could juuuust focus on your clients, knowing that the business is being sustained, because you have some good drugs (ummm, I mean help!)

Help like:

• An updated Brand Identity attracting your ideal audience & their top-most concerns

• A freshly Branded Website that’s an effective online sales tool

• A Customized Marketing Plan that focuses your promotional efforts to reach ideal prospects

Think about it. Imagine how it would feel to have…

• A steady, reliable business that brings you security & peace of mind
• A monetary foundation that gives you the freedom to operate with a high level of integrity
• Ease in your day-to-day, so you’re able to focus on what you’re really passionate about because the sales & marketing is doing its job

When you’re ready to chat about the possibilities of a business that’s sustained with vibrant communications and a healthy base of ideal clients, drop me a line.

After all, you’re alive! Why not make the most of it?

 

6 Signs Your Wellness Business Needs a Check-up

6 Signs Your Wellness Business Needs a Check-up

Wellness Business 6 Signs

Running a wellness business requires wearing multiple hats. The stuff that got you inspired to start the business, like creating the most effective treatments for clients, can get overshadowed with tasks like handling billing, patient follow-up and promoting the business. It’s important to balance business needs with genuine care for clients. Here are 6 signs that suggest it’s time for a Wellness Business Check-up:

1. You’re Overwhelmed

You find yourself overwhelmed by the demands of marketing your business while also managing other aspects of your operation. DIY was great to get your business off the ground, but you’re a health expert, not a marketer. How would it feel if you had more time to focus on your clients and their personalized wellness programs because you have marketing support from someone you trust—someone who understands and aligns with your values?

2. You Struggle to Convey Your Unique Offerings

You may present a unique combination of modalities or offer original, customized products, but you struggle to effectively communicate about them to your audience. Since what you do is not the mainstream standard, you could use some materials that articulate these benefits in a compelling and understandable way. If you don’t feel your marketing materials reflect your particular capabilities and/or you’re embarrassed to present them, this is a sign your wellness business needs a check-up.

3. Crickets are Chirping

If your current marketing efforts aren’t reaching or resonating with the people that you are meant to serve, it’s probably time to look at what’s working and what’s not with your outreach and advertising to determine where the gaps are.

4. You’re Unsure About Compliance

The health and wellness industry is often subject to strict advertising regulations, especially regarding product or treatment claims. For example, Ayurvedic practitioners cannot call themselves ‘doctors’ in the United States, even if they have a valid Ayurvedic degree from India where it is natural to do so. Ayurvedic practitioners cannot make a diagnosis according to allopathic medicine unless they are also medical doctors.” source  If you’re unsure how to market your wellness business effectively while staying compliant, it’s important to have the correct information.

5. People Always Ask: “What are your fees?”

If you’re finding that the main question prospective clients ask is about cost, it’s going to be a race to the bottom. This is a sure sign that your business is struggling to differentiate itself from competitors. Whether or not you take insurance may be a factor, but if people see a unique benefit to working with you that they can’t get with anyone else, the questions—and decisions—will change.

6. You’ve Got Digital Paralysis

In today’s digital age, a strong online presence is crucial, even for a brick and mortar wellness business that requires in-person consultations. If it feels like trying to update your website, social media promotion, or online advertising is technical torture, it’s time to get help with your digital marketing strategies.

How many items did you check off the list? Are you thinking it might be time for you to get some help? 

And if you want to explore…

Discover our Wellness Market Mastery Suite

» Attract quality, long-term clients

» Charge the prices that will sustain your business

» Reduce the sales cycle, making it an easy “yes” for new clients

Right-click to download this handy infographic and feel free to pass it on!

Wellness Business infographic

Book a Free Call for a no-strings-attached Check-up for your wellness business!

Writing for your Website: 7 Best Practices

Writing for your Website: 7 Best Practices

Writing for your Website: 7 Best Practices

writing for your website

WRITING FOR YOUR WEBSITE TAKES TIME, but with the proper considerations, you can get it done fairly quickly and effectively.

One of the most common obstacles I come across with clients is getting the final “copy,” or text, from them that will comprise a large part of the content on their site. Almost every time the schedule goes off-the-rails, it’s delayed because the client has underestimated the time it takes to come up with their content. 

No one knows & understands your business like you do, so even if you hire a professional copywriter, you’re still going to need to actively participate in the process. Also keep in mind that even the best writers are not necessarily versed in writing for the web, so if you do hire someone, make sure they have experience in this area.

Below are 7 best practices for writing for your website:

1. THE GOAL

Establish the ultimate goal of the website. Is it more sales? More clients? Higher paying clients? More visibility online? Always have the goal in mind as you write.

2. THE AUDIENCE

So much of the time, when you start writing for your website you want to talk about all of the great credentials and experience the company has. The truth is, visitors really want to know if you understand them — learning about you is secondary. Know your audience & their pain points. Pain points are areas of top concern for your customers. What problem are they trying to solve?

3. KEEP IT SHORT

Rarely does anyone jump in and read a page full of text word by word. This study shows that scannable text calls attention to key information, lightening your readers’ cognitive load. Draw your reader in with short snippets of information they can skim through. A website should never take the place of a live conversation or the experience they’ll have as a paying customer. Don’t try to explain every detail of everything on your site. Let them contact you or sign up for more.

4. MAKE AN OUTLINE

Create “sections” using a hierarchy of 3 tiers: Headlines, Sub-heads and Body copy, each explaining your point in more detail.

  • A Headline is a clear title. It should give the visitor confirmation that they’ve come to the page they intended. Don’t try to be clever or you’ll lose your readers to confusion.
  • Sub-heads should always define the headline more clearly.
  • Body copy goes into more detail—but it should still be concise.

5. BREAK IT UP

Photos or illustrations that support your content can be used to make the page more visually appealing, but a “visual” break can also be a few words from the article or a quote. Both would be designed as larger text that is set apart from your body copy. It should say something that will illuminate a strong point in your copy.
Another way to break up text and make it more skimmable is to use bulleted or numbered lists.

6. YOUR “VOICE”

It’s not just what you say, but how you say it. What’s your  brand’s personality? Is it casual? sophisticated? playful? Whatever emotions you want your audience to experience by interacting with your company should be characterized in the way you are writing for your website. For example, I can say “Contact Us” but I also might say “Give us a holler!” See the difference?

7. CALLS TO ACTION

A Call-to-Action is the one thing you want your visitors to do as a result of coming to that page. It could be the same for multiple pages — “Contact Us” or “Sign Up for Our Mailing List” or even “Book a Free Session.” Always have a main Call to Action for every page and be specific.

I hope this is a helpful guide to get started writing for your website — and if you follow these steps before venturing into the design phase, you’re much more likely to stay on schedule and launch on time.

Need help writing for your website? We offer Brand-Smart Web Design packages that include copywriting. We also help established businesses with refining their existing copy. Feel free to reach out and let’s explore the possibilities.