6 Signs Your Wellness Business Needs a Check-up

6 Signs Your Wellness Business Needs a Check-up

by | Apr 8, 2026 | BG Blog, Brand, Business, Digital Presence, Health & Wellness, Marketing, Websites

Wellness Business 6 Signs

Running a wellness business requires wearing multiple hats. The stuff that got you inspired to start the business, like creating the most effective treatments for clients, can get overshadowed with tasks like handling billing, patient follow-up and promoting the business. It’s important to balance business needs with genuine care for clients. Here are 6 signs that suggest it’s time for a Wellness Business Check-up:

1. You’re Overwhelmed

You find yourself overwhelmed by the demands of marketing your business while also managing other aspects of your operation. DIY was great to get your business off the ground, but you’re a health expert, not a marketer. How would it feel if you had more time to focus on your clients and their personalized wellness programs because you have marketing support from someone you trust—someone who understands and aligns with your values?

2. You Struggle to Convey Your Unique Offerings

You may present a unique combination of modalities or offer original, customized products, but you struggle to effectively communicate about them to your audience. Since what you do is not the mainstream standard, you could use some materials that articulate these benefits in a compelling and understandable way. If you don’t feel your marketing materials reflect your particular capabilities and/or you’re embarrassed to present them, this is a sign your wellness business needs a check-up.

3. Crickets are Chirping

If your current marketing efforts aren’t reaching or resonating with the people that you are meant to serve, it’s probably time to look at what’s working and what’s not with your outreach and advertising to determine where the gaps are.

4. You’re Unsure About Compliance

The health and wellness industry is often subject to strict advertising regulations, especially regarding product or treatment claims. For example, “Ayurvedic practitioners cannot call themselves ‘doctors’ in the United States, even if they have a valid Ayurvedic degree from India where it is natural to do so. Ayurvedic practitioners cannot make a diagnosis according to allopathic medicine unless they are also medical doctors.” source  If you’re unsure how to market your wellness business effectively while staying compliant, it’s important to have the correct information.

5. People Always Ask: “What are your fees?”

If you’re finding that the main question prospective clients ask is about cost, it’s going to be a race to the bottom. This is a sure sign that your business is struggling to differentiate itself from competitors. Whether or not you take insurance may be a factor, but if people see a unique benefit to working with you that they can’t get with anyone else, the questions—and decisions—will change.

6. You’ve Got “Digital Paralysis”

In today’s digital age, a strong online presence is crucial, even for a brick and mortar wellness business that requires in-person consultations. If it feels like trying to update your website, social media promotion, or online advertising is technical torture, it’s time to get help with your digital marketing strategies.

How many items did you check off the list? Are you thinking it might be time for you to get some help? 

And if you want to explore…

Discover our Wellness Market Mastery Suite

» Attract quality, long-term clients

» Charge the prices that will sustain your business

» Reduce the sales cycle, making it an easy “yes” for new clients

Right-click to download this handy infographic and feel free to pass it on!

Wellness Business infographic

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What Makes an Exceptional Wellness Brand?

What Makes an Exceptional Wellness Brand?

by | Nov 21, 2025 | BG Blog, Brand, Business, Health & Wellness, Marketing

Woman looking in a mirror at herself © Lindy Bostrom

GREAT BRANDING MAKES PEOPLE REMEMBER your business and helps potential customers understand if your product or service is right for them.

Know Your Customers

The single most important factor when defining your wellness brand is to know your customers and their questions and concerns.

There are endless specialties in the health & wellness industry, from chiropractics to nutrition; physical therapy to Ayurvedic medicine. Whatever your specialty, take some time to make a list of common questions and concerns you get from your customers. If you’re just getting started, type some questions into Google and see the suggestions that pop up.

Again and again we have seen that the biggest stumbling block for new entrepreneurs is not being clear who their target market is.

Exceptional branding provides an experience to people. There are several forms of the word “Brand” that have subtle differences.

Your Brand is the impression your business has on the world.

Branding is basically the marketing strategy you have in place to promote your business.

A Brand Identity is the collection of assets that your company utilizes to convey your brand to the world.

The Health & Wellness Crowd is not Mainstream

When your target audience is interested in health & wellness, the things they care about are different from the mainstream. They are interested in alternatives and seek answers to more complicated questions concerning particular health issues.

Your Unique Approach

Take a look at your products/services. While there will be many things your organization has in common with others in your field, consider the things that are unique to you that you might not even think about. This is commonly called your “Unique Selling Point” and while it may take some time to formulate or communicate it clearly, remember that this is going to be something that is already baked in to what you do—it’s not something clever that you create superficially.

Think about the “Why.” Beyond profitability for you, what is the ultiate purpose of your products or services for your customers? Your might have specific focus areas, like all organic, serving a segment of the overall audience, like 50+, or 1:1 relationships. Once you get clarity on your unique approach, then follow it down to the need that it addresses. The more specific you are, the more likley the people with like interests are going to pay attention to your message.

Your Voice to Their Ears

Getting past the “what,” think about “how.” How do you relay your messages to your audience? This is called your “Brand Voice.” If they’re a Gen Z crowd, they might relate to words like “rizz” and emojis. But if they’re Gen Xers, definitely not! Use full sentences and perhaps words like “bodacious” if you have a bit of humor in your brand.

Where do You Go from Here?

After giving careful, specific thought to your audience, your Unique Selling Point (also called your “Value Proposition’) and your Brand Voice (or messaging,) it’s time to investigate where you’re going to find your tribe. What social media platforms are they on? What do they read? Where do they shop?

This means that while color, shape and other design elements will influence that experience, they should reflect the messaging and unique selling points that are the foundation of it (and if they are not, then they may be doing more harm than good.) It is important to understand who your ideal customers are, what is important to them and what kinds of stories will touch them.

Wellness Branding: 10 Common Mistakes

Wellness Branding: 10 Common Mistakes

by | May 12, 2025 | BG Blog, Brand, Health & Wellness, Marketing

10 Common Branding Mistakes Wellness Professionals Make - Illustration of guy looking at cryptic sign in chiropractic office

IT’S NOT EASY RUNNING A WELLNESS BUSINESS. There are unique challenges, like gaining an elevated level of trust with skeptical prospective clients, assuring compliance with often stringent regulations and integrating advanced technology to differentiate and streamline the customer experience.

It’s challenging to strike a balance between offering a compassionate, human-centric approach and showing the science behind the business. It’s no wonder wellness brands struggle to rise above the noise and create the credibility necessary for long-term success.

We’ve compiled a list of the 10 most common mistakes that wellness pros make in their branding. Take a look at specific things to avoid or change in your approach to promoting your business…

  1. No Clear Brand Strategy or Values
  2. Feature-Focused Messaging
  3. Inconsistent Branding
  4. Generic or Unoriginal Branding
  5. Vague Audience Definition
  6. Ignoring Analytics
  7. Neglecting Brand Evolution
  8. Imbalance of Expertise and Branding
  9. Poor Online Experience
  10. Overly Scientific Language

Let’s get into more detail on each of these points:

1. No Clear Brand Strategy or Values

Many wellness businesses launch without defining their brand strategy and clarifying their values. This leads to confusion internally and externally. It can also confuse potential customers, making it difficult to connect with the brand or understanding what distinguishes it from other brands.

As a wellness professional, you’re likely to have strong and clear values. The definition of your business values and brand strategy can and should be in alignment with your own true values.

2. Feature-Focused Messaging

The features of your products or services have been carefully thought out and designed, so leading with this type of information might feel natural and even exciting. But If you don’t start with the outcomes that the features bring your customers, you’ll miss an emotional resonance that creates the foundation for further engagement and connection.

3. Inconsistent Branding

When your messaging and/or visual elements are different on social media than they are on your website, for example, it can cause confusion (ie: “Is this the same company I saw someplace else?”) and weaken trust. In the same way, your “voice” will also have a familiar ring when your brand is consistent. It may be a warm, casual way of writing and speaking, or perhaps it’s more of a supportive, informative tone. Whatever it is, it’s important that it comes across wherever your people find you.

4. Generic or Unoriginal Branding

Sometimes it’s enough when you’re just getting started to have some materials and copy that look and sound “professional.” There’s so much to do and you may have diminishing energy, time or resources to dedicate to creating a brand that resonates with the true you.

If that’s the case, it might be time to revisit those materials if they’ve been around for some time as you’ve grown. Updating your brand so it reflects the uniqueness of your offerings can have a strong impact on new and potential clients as well as existing onesthat may be more likley to refer people to you when your brand feels like something special and real.

5. Vague Audience Definition

It is said that marketing to everyone is the same as marketing to no one. However, it can feel counterintuitive to target a small segment of folks. After all, what if someone who doesn’t fit that segment skips over your business because they think it’s not for them?

The reality is, these days we swim in a vast sea of information, and oftentimes the only compelling reason to choose one business over another is literally because you have a clear offering specifically for people like them. If you have the courage to say “it’s not everybody,” your chances of getting the attention of the people it is for increase exponentialy.

6. Ignoring Analytics

Marketing is always an experiment. You throw the mud against the wall and see if it sticks. But if you throw the mud and then walk away before you see where it lands, you’ll never know the real value of the effort and whether or not it’s worth repeating.

Analytics might seem like daunting technical stuff, but an installation of some simple software on your website, and making the time to keep track of what it says, is really just a habit that hasn’t started yet.

7. Neglecting Brand Evolution

When you started your business you couldn’t possibly have known what you do now. The types of clients that you engage with, the treatments you offer, even the way your space is set up might now be vastly different from what you started with. But your brand looks and sounds like it hasn’t moved forward with the rest of the business.

Revisiting your brand strategy and guidelines periodically can infuse new energy into your business and even get the attention of new prospective clients.

8. Imbalance of Expertise and Branding

Many wellness professionals have gone through years and years of education and certification training. You’ve put a tremendous amount of effort into building your skills and knowledge.

Now that you’ve hung your shingle, it’s important that your brand reflects your credentials and expertise. Cheesy stock art and poorly written copy will undermine all that you’ve invested in becoming the professional you are.

9. Poor Online Experience

Every business that wants a piece of the market needs a website and some level of social media presence. But just slapping something up there with a DIY platform or a social media profile that just sits there with no character can do more harm than good.

You don’t get a second chance at a first impression. Make sure what people are experiencing online is easy to navigate, contains the most sought-after information that people are looking for regarding your area of expertise, and the look and feel reflect your honest brand.

10. Overly Scientific Language

Being immersed in your profession as a wellness expert means that there are terms and ideas that you use all the time, but they’re often not heard in the everyday language of your average client. Be careful of using jargon, acronyms or uncommon words. Even if you think it’s common knowledge, you may not realize how many people aren’t familiar with it.

Did you recognize any “mistake” in the list that you might have fallen into? Not to worry, just like health issues, the first step to improving your brand and your business is becoming aware of them.

Wondering what you can do to make some improvements? I love helping wellness professionals grow and thrive while maintaining their values and integrity! The doors are open to you. Feel free to book a heart-to-heart, no obligation call with me.

BOOK A FREE CALL
From the Embers

From the Embers

by | Jan 20, 2025 | BG Blog, Business, Current Events, Health & Wellness

Woman waking frazzled for The Art of Self-discipline by Lindy Bostrom

THE “STATE OF EMERGENCY” chaos, panic, scrambling, adrenaline-pumping, horrifying reality that so many of us here in LA County have just experienced with the wildfires is now starting to settle with the ash and smoke that has filled the air for the past week.

I’m finding I need more time for reflection. For quiet and peace. I suppose I’m still processing. Although I myself still have a home, many friends and neighbors lost theirs. The process of rebuilding their lives and finding a new place to call home is just beginning. The outreach in the community has been nothing short of miraculous, and restores my faith in humanity. We are all still reeling from the devastation.

My husband and I had to evacuate on Tuesday night, January 7th—packing suitcases with valuables and grabbing our emergency backpacks that sit at the ready by the front door. Sam came running into the house around 9pm, yelling “We gotta go now! There’s FIRE!” I ran out to the back patio to see, and sure enough, there was a wall of orange and red flames I could see through the trees that was maybe a couple of blocks away. It felt surreal. I caught my breath, my heart racing, and ran upstairs to get a better look, recording on my phone in disbelief. Then we got the f%*k out of there.

See my short video of that night, seeing the fire from the backyard

But reflecting now, back at my house, I see nature, resilient  and steadfast, renewing, pushing through the soot, and blooming again.

There’s nothing like a life-threatening encounter that brings one’s priorities into full light. I got a new “field pocket” set of watercolors from my sister for Christmas. I decided to break it in the other day, and let the brush move across the page without premeditated thought. It was a free-form exercise that helped me to occupy a meditative space. I have been wanting to paint more, but never seem to find the time. But here it is, and in spite of “life going on” and “getting back to business,” I did find the time, and plan to continue finding a corner of peace on a regular basis. After all, everyday is a gift, and we aren’t promised the next. Our time is precious.

If you have a vision for your life and livelihood that you are ready to make a reality, now might be the right time to move forward with it. Whether it’s stepping up to a new offering that’s been on your mind and heart, or jumping into a whole new endeavor, I encourage you to find the space in your life to make it happen.

Perhaps I can help you take the first steps to making it a reality with visuals and brand ideas. You may be interested in a review of your website with the Website Success Blueprint, and the service is still being offered at 50% off for the rest of January. If that sounds like something you need, please reach out. 

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A spontaneous vision. The red ring could be the fire, and the scene inside, the sanctuary found in the sense of peace and quiet that comes from within.

May you find peace and a quiet place in your heart, no matter what is happening around you. 

Are You Fluent?

Are You Fluent?

by | Dec 4, 2024 | BG Blog, Business, Current Events, Digital Presence, Health & Wellness, Marketing, Websites

Woman waking frazzled for The Art of Self-discipline by Lindy Bostrom

I’m taking a trip to Portugal soon! While I speak Spanish, there are substantial differences between Spanish and Portuguese, not the least is the pronunciation, which is critical for native speakers to be able to understand me! Are you fluent in any languages?

I’ve been using a Portuguese language app for a couple of weeks in preparation. My phone has translation software, too. But I am very glad that I’ll be visiting people there that are fluent! 

To me, learning a new language is exciting and empowering—and they say it’s good for your brain. But it takes an enormous amount of time and practice. It seems simple at first—when you learn a few new words—but the reality of being immersed in a country, walking the streets with questions and needs, will call upon me to expand my little morsel of knowledge. 

Marketing is like that, too. You may have a few tools that make it seem like you can “wing it” on your own, but in reality, it’s often apparent that you’ll need help to accomplish your goals. 

You may be able to build your own website—there are so many tools out there these days that can help you put something up that works. But then what? 

There is a marketing “language” that connects the dots between your website and potential clients. How fluent are you in this language?

Would you like to find out what you’re missing with a trusted “native speaker” who has been walking the marketing streets for over 30 years? 

My new service, the Website Success Blueprint, can help you decide whether or not you need more help with your marketing. 

As part of this service, we’ll evaluate all aspects of your website from User Experience and Content Relevance, to overall functionality. I’ll help you develop a plan to:

  • Attract right-fit clients
  • Make it easier for potential clients to find the information they need and book appointments
  • Nurture trust and credibility in your brand 
  • Increase client retention in your business

What You Get:

  • A customized Website Success Blueprint Action Plan
  • A personalized video review. 
  • A 1:1 live follow-up call to go over your Action Plan, discuss your next steps, and ask any questions you may have. 

Rest assured, this is NOT an automated, cookie-cutter review. It is done in real-time by a real human being (me!)

And while there are additional services that I offer to support you in your marketing journey, there will be no pressure to buy anything else—this plan can be effective in and of itself!

How Long Does it Take?

1-2 weeks from start to finish

How Much Does it Cost?
The best part! For a limited time you can sign-up for 30% off the regular price of $400! In other words, for an investment of less than $300 you can get the report, video, 1:1 call and a new strategy, unique to your particular needs, to get your website to do the heavy lifting for your business growth in 2025!

Find out more >

Interested? Have questions? 

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Fictitious Prison

Fictitious Prison

by | Oct 29, 2024 | BG Blog, Business, Health & Wellness

Woman waking frazzled for The Art of Self-discipline by Lindy Bostrom

OVER THE PAST FIVE PLUS YEARS I’ve noticed a pattern in my behavior that has progressively gotten worse. I treat exercise and healthy home cooking as an “extra—nice-to-have,” but not necessary. What bumps them off my schedule is work, and ultimately the idea that if the activity isn’t leading to income, it’s not important.

As a result I’ve put on an extra 20 lbs that feels like it won’t budge and I have some troubling numbers that have shown up in my bloodwork. WHAT!? I identify as a very healthy person. People used to think I was 10 years younger than I am. Not anymore. 

Something in me asks: What happened? Then, the critical, self-deprecating voice jumps in and says DUH—you don’t exercise enough, you don’t cook like you used to or meditate…what did you expect?

True. But not helpful. 

Then while in the shower yesterday morning, I had an epiphany.

As I was thinking, I wish I didn’t feel this sense of overwhelm every morning, with more to do than I can possibly complete in a day, a new thought came to me:  

I don’t have to feel this way! It’s self-inflicted. I have control over my to-do list and whether to even show up to anything I have scheduled. 

That’s not to say I would pull no-shows on scheduled live meetings, but…recorded sessions, one too many Zoom networking calls, social plans? None of that has to be so heavy that it compounds my already-elevated stress levels and lead me to sacrifice my own well-being.

A small thought. A simple thought. A logical one.

Yet that moment in the shower yesterday where this new thought came in gave me permission to put myself first—over profits, perceived obligations or some inner sense of guilt.

I guess I had to reach a sort of desperate state where the ridiculousness of the “prison” I put myself in revealed itself as fictitious, freeing me to write a different story and live life on my terms. 

Do you live in a prison of your own creation?

Need help creating your vision? Getting through the list of marketing goals, planning and execution? I’m here to help! Schedule a free, no pitch consultation with me now!

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