SAVE THE MALES COOKBOOK
Author and chef Gordon Smith finally manifested his dream of writing a book. Not just a cookbook, it is a manual for men to learn how to fend for themselves in the kitchen. While chef Gordon is an accomplished and serious chef, he wrote the book in a humorous, tongue-in-cheek sort of way. At the same time, the content of Save The Males is packed with useful information and a plethora of easy recipes for all occasions.
We created a character for chef Gordon that reflects the friendly, funny, yet sage character that is portrayed in his writing. The character was illustrated throughout the book with original drawings by Lindy Bostrom. On the cover, the chef Gordon character was inserted into the life-preserver logo that we created, as if being saved from the sea of strange culinary fish below.
The logo is made up of the universal male symbol, and simultaneously becomes a life-preserver, playing on the book’s title, “Save the Males.” As such, the cover was designed with a maritime theme.
The entire book was designed by Bostrom Graphics.